Ideas to plan a successful in store event
Looking for ways to boost sales to your business? 考虑举办一个活动.
Hosting a special event at your small business can be a great way to boost sales and attract new customers to your store. Try these tips to jump-start your planning.
跳出你的店铺
Pick a day or weekend and partner with other local businesses or the neighborhood association to turn it into a destination event. Consider extending hours and organizing draws such as strolling musicians, 给孩子的邮票卡或抽奖.
为你的活动造势
Spread the word beforehand both on social media and in real life:
- Share what is unique about your business and the items you sell or services you provide.
- Take pictures of popular items or displays in your store and post them on social media.
- Be sure to include when your event is being held, 在哪里, and what sales or promotions are going on during the event.
- You can add stories on Instagram to create awareness and to build your clientele.
- Hang posters in your window and hand out save-the-date cards.
让它令人难忘
Brainstorm unique ideas that fit the vibe of your shop. Here are a few possible ideas to get you started:
- Throw a kickoff event with appetizers, freebies and a local author, celeb or politician visit.
- 用道具摆出一面自拍墙.
- Slip thank-you postcards and treats into shopping bags.
帮助别人
Plenty of people shop local to make a difference in the community. Up the ante by donating a portion of all sales to a local charity. If you don't have a specific charity in mind, find one through Neighborhood of Good®.
更新你的网站
宣传任何商店的活动和优惠, 无论是在商店还是在网上, 比如一天免费送货. 浏览一下你的网站, 太 — check that hours and location are current, review and freshen descriptions and make sure it's mobile-friendly.
事先考虑
Encourage returning customers by handing out fliers listing any other promotions you have going on or discount cards to be used at a later date. Keep an email sign-up sheet at checkout for those who want updates about future sales and events, 太. Be sure to thank everyone who attended your event by posting a message on 脸谱网, Instagram or by sending them an email.
